Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
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2024’s Most Captivating Stories: Top News, People, and Trends of the Year
This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable ...
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Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
Alternatives to LinkedIn Ads: Best Advertising Platforms
With a user base of more than 900 million professionals, there’s no question that LinkedIn ...
News
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Balancing AI Innovation and Human Connection: Insights from DMEXCO 2024
We exist in an unpredictable world that is always changing. New technologies, such as AI, ...
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
The Rise of Sober Curious Movements and How Brands Can Engage Participants
The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...
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Breaking Down Multi-Touch Attribution: Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
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A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Build Tasty Food & Beverage Campaigns: Insights from Taboola’s Creative Shop
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
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How to Attract New Readers in 2025 (With Examples)
Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...
Amazon Prime Day & Big Deal Days 2024: Key Insights for Holiday Campaigns
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos
Advertising Week by Shutterstock A seemingly unending list of platform choices and advertising methods ...
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Boost Your Revenue: Key Insights from Skimlinks’ Q2 2024 Publisher Playbook
The latest figures are in: retail purchases climbed by 0.7% in March from February, with ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
NFL Fantasy Draft Finds Out: When Covering Football, Does Performance Matter?
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...